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Banner Design
Banner Design | Banner Design |
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From the dawn of the Internet on, banner has been one of the best ways of advertising in the field of Internet advertising. Even today, firms who give advertisements on the Internet for the first time prefer banners regardless of any alternative advertising preferences. According to the Internet Advertising Bureau's research, banners are the most extensive advertising technique, followed up by website sponsorships. Banners are preferred because they are easy to form in a short time and useful for speeding up sales. In the complicated market of today, the average 50 % of the budgets appropriated for advertisement aiming definite target masses are channeled to online banner creation. The most important preference factor is the control over the banner campaigns and the facility and the orientation. The banner specially designed and programmed in the form of an advert as activated according to the action of the user, is a graphic object making a connection between the banner hosting website and the advertiser. These objects can be affiches or buttons. Latest researches show that there is a direct proportion between the size of the object, subject matter and the efficiency of online advertising; however, the relationship does not really mean “the bigger, the better”. Because Internet users may get annoyed by the exaggerated banners and get cold towards the product. This preference may be effected in the future by the fact that they don’t ‘interfere’ enough because they are small. For example, a TV ad commercial can interfere with the program you are watching and they keep your attention to it for a while, making you take time to watch it. However, it is not possible to say the same thing about banners. Banner ads are hard to attract attention as we come across with them in the wholeness of the Internet. If we consider that most Internet users surf the net for some certain goals, it is not wrong to say that only interesting banners or relevant ones are clicked. Anyhow, after the target mass is determined, banners should be put and back-linked to the relevant website. When you enter a website, information about your way of visiting that site can be known by the website owner. For example, when you enter a website, a banner draws your attention and you are directed to the advertiser’s website by clicking on it, your can be detected by the owners of both sites. It is possible to see which site the visitor comes from. You can browse the flash banner scales below and how they work. |
